Instagram is a popular social media app that’s free to download and use. The platform features photos and videos, along with private messaging and other ways to connect with friends and followers.
Whether you’re an aspiring influencer, photography lover, or just curious about what all the hype is about, Instagram might be worth your time. Read on to learn how to navigate instagram for beginners!
1. The Home Page
Instagram is a social media platform built around sharing photos and videos. It’s become popular thanks to a suite of simple filters that can make your smartphone photos look better with very little effort. It’s also a good way to keep up with friends and family, and many celebrities and influencers use it to give fans a peek into their daily lives.
When you open the app, you’re automatically on your Home page (indicated by a house icon on the bottom menu). This is where you see posts from accounts you follow. It’s also where you can tap Explore to see content curated by Instagram based on the kinds of photo and video posts you like. You can also browse Reels, which are short videos similar to TikTok.
2. The Explore Page
Getting your content to the explore page on Instagram requires several factors including, but not limited to:
Hashtag usage
Carousel posts
Instagram’s algorithm also takes into consideration the quality of your captions. This is because they help to provide context and inspire audience engagement. Captions can be used to share stories, create conversation and drive likes, comments, and shares.
Finally, if you collaborate with other accounts on Instagram (feed posts and reels) it can have an effect on how you rank in the Explore tab. This is because Instagram sees this as a positive signal and will push you to the explore page of those you collaborate with.
However, purchasing followers or engaging with spam bots can negatively affect your rankings in the Explore tab and may even lead to account deactivation.
3. The Explore Tab
Instagram is a photo and video sharing application that allows users to capture moments, edit and share with their followers.
Instagram’s algorithm curates content for users on the explore page based on their activities and engagement with posts. This is why it’s important to engage with the content of your followers as well as accounts you follow.
This section of the app also showcases trending/viral content that may catch your attention if it’s popular enough. Instagram will promote these posts to increase user session time and potential reach.
To make your content appear on the Instagram explore page, you can use a combination of different strategies including geotags, account tagging and hashtags. However, it is not advised to purchase fake engagement or followers as this can backfire and scare real users away.
4. The Reels Tab
Instagram Reels are a new feature that allows you to create up to 60-second videos set to music. Similar to TikTok, Reels are a great way to share your own content and connect with your audience in an engaging, entertaining way.
The Reels interface is very similar to that of Instagram Stories, with the added functionality of adding text, stickers and filters. You can also choose the moment at which text appears and disappears, which is useful for creating a narrative around your Reel, such as a tutorial or a work-in-progress video.
Once you’ve finished editing your Reel, you can then choose whether to share it to your Story or your Feed. By sharing your Reel to the Feed, it will be given the opportunity to reach a wider audience, including those who don’t follow you yet.
5. The Stories Tab
Instagram is one of the world’s most popular social media platforms. In fact, it has a higher audience engagement rate than Facebook and Twitter combined.
Instagram has a variety of features and functions that can be used to enhance your marketing and branding efforts. However, navigating the app can be confusing for beginners.
This back-to-basics beginner guide to instagram will help you navigate the platform like a pro. From how to create a story to using hashtags, this guide will teach you everything you need to know about getting started with Instagram. So grab your smartphone and start exploring! You’ll be a pro in no time. Schedule a Discovery Call with Sheldon to learn more about the power of Instagram for your business.
6. The Filters Tab
Instagram is a visual platform where creativity thrives. Instagram’s diverse collection of filters allow users to create a visually engaging and cohesive feed that captures the attention of their followers.
Instagram has recently added a handful of new filters, and it’s important to understand how they work in order to optimize your content. Learn how to search filters and discover new ones through various methods so you can create a more engaging and visually appealing account.
Join Marketing Agency Show host and Instagram expert, Brooke Sellas, as she interviews agency owners and marketers about the latest trends on Instagram. Whether you’re an aspiring influencer or a professional photographer, this podcast is sure to help you improve your Instagram game!
7. The Camera
Instagram is one of the most popular social media platforms in the world, and it’s also a powerful tool for businesses. But, if you’re new to the app, it can be a little confusing. This beginner’s guide to Instagram will help you get up and running quickly so that you can start using it like a pro.
Instagram posts can be one of three things: an image, a collection of images (a carousel), or a video. Instagram also allows you to add a caption to a post.
The best Instagram posts are ones that evoke an emotion or story – whether that’s humor, motivation, nostalgia, love, etc. This is a great way to connect with your followers and build engagement.
